Ah, the what-you-are-about debate! At some stage in our lives we are all confronted a variation of the question of purpose; What is my purpose? ; What is your organization’s purpose? What is the purpose of it all? There is no blanket answer or one size fits all for that matter. For some the answer comes naturally but for most it requires some deep level of introspection and acknowledgement. But the sooner the question is answered the sooner the benefits of knowing could be reaped.

For young people this is especially essential towards choosing a fulfilling career path, one that is in line with what they are most passionate about. Same for businesses starting up, the unknown is transformed into the known because the venture’s purpose is familiar.

It may be easier to join an existing cause than determining your own. We are social beings and congregate where we are most comfortable. There is no need stepping out into the unknown. There is no need to develop a new career path if the incumbent has been tried and tested benefiting countless. There is no need to introduce a new venture if there are already thousands doing the same. Why we do what we do make us unique and define our purpose. Yes, we will find common purpose but our individuality ensures that our purpose remains unique. Businesses may collaborate to achieve a common goal but their vested interest is ensuring favourable outcomes  for their own. Within a study group, each individual student participates to better their own theoretical application. The collaborative effort supports the individual goal.

While we can only control that which is within our means we can take definitive measures towards influencing external entities towards achieving desired outcomes. As an example, we may not be able to give a prospective student from a disadvantaged household a bursary to study at university, but we are able to petition those who have the means to do so. Here we have acknowledged our own limitations but persevered towards finding a solution giving credence to our purpose.

Amidst a pandemic the question becomes relevant: What is the purpose of COVID-19? Our opinion is that it has forced humanity into re-thinking our approach to public health and how our activities and needs impact the environment. Billions are being repurposed to provide resources for health care and health science where prior to COVID-19 a perpetual neglect to do so prevailed. We are reminded of basic health care practices we previously took for granted. The economy globally has suffered and it is not easy identifying a purpose there-for safe to say that it has demonstrated how ill prepared the modern world was to deal with such a crisis. How we emerge from this global turmoil is more important than the when will we emerge.

While the road to self-discovery is a tough trail, it is a road best travelled with purpose. Knowing why makes knowing how so much easier. The purpose of this post is in motivation for our young people in particular to find purpose in all that you do, find it early to maximize the opportunity knowing your purpose presents.

Tongue in cheek … it does not have to take a pandemic to realize your purpose.